Crowdfunding Dos and Dont's
by Launching Lady Fab Giovanetti
As you may have read before, I took the bold chance to crowdfund my upcoming book - spoiler alert, it has been fully funded and is now available on Amazon, Waterstones and Barnes & Noble.
In total honesty, I thought crowdfunding was easy - anyone could get money to fund their dreams. It appears that crowdfunding is not always resulting in success, as 4 out of 5 campaigns do not succeed.
While the 17,000 projects launched in the UK in 2017 was 2% down in 2016, the total pledges increased by 5%, according to The Crowdfunding Center. There is still a way to crack the code!
As I know most of us will be wanting to fund our dreams at some stage, I thought I'd share with you what I learned along the way.
Do: share, share, share
Remember the old saying "it takes seven interaction before we take action"? Well, it's true. Make your crowdfunding campaign the core of your focus for the next 4 weeks - I recommend 4-week crowdfunding campaigns to create urgency.
Seriously, sharing every day is NOT enough, even if you may think so. Make it inventive, creative and unique. Maybe share a testimonial from someone who loves your company, or a story linked to your crowdfunding. Get creative and get to work.
Do: a crowdfunding video
It can be homemade or professional - either way, a crowdfunding video will get a more personal approach, and clearer way to share your message. Seriously, it works!
Do: have amazing rewards
Can you go away and beyond with your rewards? Do not be stingy, this is NOT the time! I would seriously say, get creative with your reward ideas (a little side note, be aware of the cost of those, bigger rewards are always better than loads of small ones).
Don't: get stuck in the 'all or nothing' mentality
I personally love Crowdfunder, as it allows me to keep everything I crowdfund, even if I do not hit my target. If you are a small business, this is such an essential step - it will make it less stressful for you, and much more beneficial in the long run.
Don't: give up the 2 days before it ends
Those are the most crucial days. This is the time to go all-in, as people will be willing to support. Most crowdfunding campaigns end up being funded during the last 48h of the campaign, so keep it up, you got this!
Seriously, there is so much more I could share, but these are some of the key things I did that ensured my crowdfunding was a success. Every time I felt lost I reminded myself: "fail to plan, plan to fail".
You seriously got this!
Fab Giovanetti is the founder of the Health Bloggers Community.
She is the author of the book 'Make an Impact: The Six Habits of Highly Influential People', available now on Amazon, Waterstones and Barnes & Noble.