LAUNCHING:

Rose
Désauguste

01.

What is your professional title, purpose or passion?

I’m the Founder and Director Brand Development at HueLixir. My purpose is to help people and businesses reach their highest potential.

03.

What did you want to do when you were a child and what changed?

I always knew that I wanted to live a life of service as a child, but was not sure what that looked like. In school, I gravitated towards science and math and I thought that medicine was the best way to achieve my mission of helping people. Along the way, I fell in love with many things including entrepreneurship, business, technology, and creativity. I moved away from medicine and started trying different things. I’m a serial entrepreneur and have worked on many different ventures. HueLixir is my newest baby. HueLixir is a merge of many of my passions (business, analytical problem solving, creativity, and technology) that helps small business owners turn their dreams into success.

05.

What's the best career advice you've ever been given?

This one is a cliché, but it couldn’t be more true: “Do something that you love, and you’ll never have to work a day in your life.” As a career switcher (multiple times), I’ve experienced the difference firsthand and I can attest to the truth in that quote. I believe that everyone owes it to themselves to discover what makes them truly happy and then jump into it with all of their might!

07.

What is the best thing about your current working environment?

I love the flexibility of my work. I can work from anywhere in the world as long as I have stable internet connection. I love working in coffee shops and big airy open spaces in all corners of the world. I also get the honor of working with a team of dedicated, driven, talented and wonderful people.

09.

Where do you see yourself in five years' time?

I like not knowing exactly where I’ll be in 5 years. I’ve been on an exciting adventure and a path of quick evolution ever since I made a big career switch a few years ago. The one thing that I am certain of is that in 5 years’ time, my work will still revolve around my personal mission of helping people and businesses reach their highest potential.

11.

Tell us more about a charitable organisation or project you think is great.

I really like Earth Island Institute. It’s an organisation that provides support and sponsorship for social entrepreneurs and activists who are dedicated to environmental efforts.

13.

What drives you?

I’m driven by my optimism of what we can all achieve together, for ourselves, and for the betterment of our collective evolution. My goal is to dedicate myself to helping us (myself included) see, understand, and reach our highest potential.

15.

Any final comments?

Find our more at HueLixir.com

02.

What does a normal day look like for you?

My day usually starts off with answering emails and other admin tasks, followed by a daily meeting with my team. Around lunchtime, I dedicate a block of time to work on client work, and in the late afternoons, I am either meeting with clients or attending events.

04.

What have you achieved that you feel most proud of?

The thing that I’m the proudest of is letting go of my fear of failure. Most people have the fear of failure and it holds us back from truly going after our wildest dreams. The fear of failure kept me playing it safe for a very long time, and I was living a life that didn’t completely inspire me. Letting go of that fear has been so liberating, and has allowed me to keep moving towards my highest potential with the least amount of resistance.

06.

Tell us about a a woman who inspires you

My mother, Rose-Camille, is a pretty incredible woman who inspires me every day. Not only is she an incredible human being with a gentle soul and a compassionate heart, but she’s also the most hard-working woman I know. She moved to the United States in her 40s not knowing a word of English and had to start over completely. She went back to school and got a nursing degree. Now she is an incredible registered nurse who spends most of her time caring for elderly patients with such passion! She’s incredibly supportive and inspires me to keep pushing everyday. I could write a whole novel about her, but I’ll stop here.

08.

What was your biggest failure?

I’ve had a few failures. One of the biggest was my first business. I didn’t really know what I was doing and didn’t know where to get the resources to help; so I struggled to get it off the ground. I learned many lessons from it that continue to serve me well to this day.

10.

What do you like most about yourself?

The thing I like most about myself is my compassionate view of the world. I care about people, animals, and the planet very deeply, and I have unshakeable optimism in our human potential.

12.

How can we make the world more inclusive and accepting?

I think that if each us challenged ourselves to make our immediate group of friends more diverse is a small act that can create a big impact. We, humans, tend to stick with people who are like us and think like us. Getting to know people of a different walk of life, gender, race, sexual orientation, or culture on a personal level will make it more likely that we’ll focus on the things that connect us rather than what separates us. I am also a big advocate for evolving your understanding of the world through traveling and empathetically interacting with different cultures. Lastly, speaking up when you witness injustice being done to someone else will make the world a better place.

14.

What skills have been key to your journey so far?

One of the skills that has been instrumental to my journey so far has been the ability to communicate effectively with different types of people. The ability to listen intently has also been an important skill. As far as business is concerned, being adaptable and being a creative problem solver are very important skills.

FOUNDER, HUELIXIR DIGITAL AGENCY

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