I am the founder of Gramercy Gift Guide. Gramercy Gift Guide is a site that makes sourcing gift ideas easier. 

I always wanted to start my own company, so on a high level not much has changed.  
 
However, now I’m very focused on how the company is built and run: the right ethics, the right culture, the right messaging. My hope is that I’m building something that will last, rather than be a fad. 

Protect your upside.  And by that I mean, put yourself in situations where you can grow, learn, and flourish!  

That I wear so many hats.  I think the fastest way you can learn about your own strengths and weaknesses is by putting yourself in a startup environment.  

I see GGG as a much more established and sophisticated site and me leading it alongside a greater team.  

Operation smile.  The gift of smiling with confidence might be one of the greatest gifts of all! 

I’ve always been one of those people who’s identity is tied up in their work, so I am really driven by the positive impact I can have on the world through work.   
 
I like that GGG can be a place that brings people joy, happiness, and efficiency. I like that gifting is a positive activity and that growing my business is connected with spreading joy.  

No! Great questions! Thank you Emma for this platform to encourage other females to take risks and go for it! 

No day is the same.  However, each day is occupied with making the Gramercy Gift Guide site better, whether it be through adding a feature or new gifts to the site. 

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I also spend time building out brand partnerships, managing the social media account, and working on the site’s search engine optimisation. 

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Lately, I’ve also been very busy answering customer inquiries.  A lot of site visitors reach out describing certain relationships and occasions for which they need to buy gifts.  I love working one on one with these customers so I can build out new features on the site that will be useful for others in similar situations.  

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One of the fun, albeit challenging, aspects of managing the business is balancing how I divide my time between everything mentioned above and building out long term strategy!  I try to carve out time each day to focus on my greater marketing and business development goals.  
 

Putting my money where my mouth is!  One of my favorite quotes of all time is Henry Ford’s quote “You can’t build a reputation on what you are going to do!”.  I’m really proud that I am doing something that I dreamed about doing for so many years! 

The first 10 years of my career were spent working in companies that were typically 70-80% female (Bloomingdale’s, Tiffany & Co. Gap), so I’ve been very lucky on this front.  I’ve come across smart women that lead with elegance and authority simultaneously.  I try to channel these women everyday. 

Gosh, so many.  College admissions is a notable one.  I got 10 rejection letters in one day.  I’m also dyslexic, so that’s come with it’s fair share of failures! Honestly, I could go on and on in this section.  But as I get older I think every failure was a giant blessing in disguise.  

My candor.  I’m an open book and I think this makes me more comfortable with myself.  

As cliché as it sounds, the golden rule, “treat others how you would want to be treated”.  I really think if we could all channel this through every decision, the world would be a better place.  

Surrounding myself with supportive people, creating structure, and managing my emotions. Entrepreneurship has been harder than I would have ever expected and these three things have been absolutely key for me!