What is your professional title, purpose or passion?
I am the founder of Gramercy Gift Guide. Gramercy Gift Guide is a site that makes sourcing gift ideas easier.
What did you want to do when you were a child and what changed?
I always wanted to start my own company, so on a high level not much has changed.
However, now I’m very focused on how the company is built and run: the right ethics, the right culture, the right messaging. My hope is that I’m building something that will last, rather than be a fad.
What's the best career advice you've ever been given?
Protect your upside. And by that I mean, put yourself in situations where you can grow, learn, and flourish!
What is the best thing about your current working environment?
That I wear so many hats. I think the fastest way you can learn about your own strengths and weaknesses is by putting yourself in a startup environment.
Where do you see yourself in five years' time?
I see GGG as a much more established and sophisticated site and me leading it alongside a greater team.
Tell us more about a charitable organisation or project you think is great.
Operation smile. The gift of smiling with confidence might be one of the greatest gifts of all!
What drives you?
I’ve always been one of those people who’s identity is tied up in their work, so I am really driven by the positive impact I can have on the world through work.
I like that GGG can be a place that brings people joy, happiness, and efficiency. I like that gifting is a positive activity and that growing my business is connected with spreading joy.
Any final comments?
No! Great questions! Thank you Emma for this platform to encourage other females to take risks and go for it!
What does a normal day look like for you?
No day is the same. However, each day is occupied with making the Gramercy Gift Guide site better, whether it be through adding a feature or new gifts to the site.
I also spend time building out brand partnerships, managing the social media account, and working on the site’s search engine optimisation.
Lately, I’ve also been very busy answering customer inquiries. A lot of site visitors reach out describing certain relationships and occasions for which they need to buy gifts. I love working one on one with these customers so I can build out new features on the site that will be useful for others in similar situations.
One of the fun, albeit challenging, aspects of managing the business is balancing how I divide my time between everything mentioned above and building out long term strategy! I try to carve out time each day to focus on my greater marketing and business development goals.
What have you achieved that you feel most proud of?
Putting my money where my mouth is! One of my favorite quotes of all time is Henry Ford’s quote “You can’t build a reputation on what you are going to do!”. I’m really proud that I am doing something that I dreamed about doing for so many years!
Tell us about a a woman who inspires you
The first 10 years of my career were spent working in companies that were typically 70-80% female (Bloomingdale’s, Tiffany & Co. Gap), so I’ve been very lucky on this front. I’ve come across smart women that lead with elegance and authority simultaneously. I try to channel these women everyday.
What was your biggest failure?
Gosh, so many. College admissions is a notable one. I got 10 rejection letters in one day. I’m also dyslexic, so that’s come with it’s fair share of failures! Honestly, I could go on and on in this section. But as I get older I think every failure was a giant blessing in disguise.
What do you like most about yourself?
My candor. I’m an open book and I think this makes me more comfortable with myself.
How can we make the world more inclusive and accepting?
As cliché as it sounds, the golden rule, “treat others how you would want to be treated”. I really think if we could all channel this through every decision, the world would be a better place.
What skills have been key to your journey so far?
Surrounding myself with supportive people, creating structure, and managing my emotions. Entrepreneurship has been harder than I would have ever expected and these three things have been absolutely key for me!