Whole Influence and Health Bloggers Community
WHAT IS YOUR PROFESSIONAL TITLE?
Director and founder of the HBC, influencer and word-of-mouth marketing consultant.
WHAT DO YOU DO ON A DAY-TO-DAY BASIS?
We are a small team, so everybody is a jack of all trades really. I mainly focus on the core development of both companies, including overseeing all events across the UK and Ireland, coming up with ideas and concepts, as well as promotional plans for the different events and our magazine - including our campaign ‘Reclaim your Day off’. I also work 1:1 with clients on specific marketing training and consulting and oversee our influencer and brand certifications.
WHAT DID YOU WANT TO DO WHEN YOU WERE A CHILD AND WHAT CHANGED?
I always joke that you end up doing a variation of what you loved doing as a child. I always wanted to be a writer - both writer and journalist, actually - and I found it funny how it really came round that way! I also loved to learn and share my discoveries, which made me a teacher of sorts!
WHAT ACADEMIC QUALIFICATIONS DO YOU HAVE?
It’s funny how I do have a very random asset of qualifications. I am a Russian and English literature graduate, I am also a certified IIN Health coach, qualified Personal Trainer and Kettlebell Instruction.
WHAT’S THE BEST CAREER ADVICE YOU’VE EVER BEEN GIVEN?
It’s actually a very specific question: ‘if you had a million pounds, would you still be doing what you are doing right now?’
WHO IS YOUR ROLE MODEL AND WHY?
My friends in the industry, because they are all driven, inspired, but also real and vulnerable - and incredibly supportive.
WHAT IS THE BEST THING ABOUT YOUR CURRENT WORKING ENVIRONMENT?
The flexibility we all have as a team to work from everywhere, go to a lot of events - another perk of the job - and try a lot of new trending things.
WHAT WOULD YOU CHANGE ABOUT YOUR DAILY WORK ROUTINE IF YOU COULD?
The commute can be very long when getting into London, would not mind to find a quicker way to get in!
WHERE DO YOU SEE YOURSELF PROFESSIONALLY IN FIVE YEARS’ TIME?
I can see our certifications being recognised internationally as standards within the industry our training to be worldwide, as well as the event opening up outside the UK and Europe. I am also hoping to get a few books under my belt, you know, the writer in me is itching.
DO YOU FEEL YOU CAN BE THE SAME PERSON AT WORK AND IN PRIVATE?
It’s hard to be honest, we work with influencers and bloggers so it is harder for us to do than other companies, and personally for me can be hard to draw a clear line. It’s almost refreshing though not having to share as an influencer myself, but being able to showcase my journey as an entrepreneur and boss lady.
WHERE AND IN WHAT ROLES ARE WOMEN IN THE LEADERSHIP STRUCTURE AT YOUR COMPANY?
We are a team of women, so it’s probably hard for me to say. We naturally attract women in a very women-laden industry to be honest!
DOES DIVERSITY MATTER TO YOU?
We are a community of over 4,000 people so diversity is at the core of who we are and what we do!
HOW GOOD IS YOUR WORK LIFE BALANCE?
I do not really love the idea of work-life balance, as work is objectively part of your life. I do like the idea of work-rest balance though, that is something I can get behind for sure!
WHAT QUALITIES DOES BEING IN YOUR ROLE NECESSITATE?
Leadership, organisational skills, ability to see what works and what does not and adapt quickly - and when I say quickly, I mean it! Also being able to cultivate some mindfulness habits to bring you back down when things get busy or stressful.