LAUNCHING: ERIKA DE LA CRUZ

WHAT IS YOUR PROFESSIONAL TITLE?

TV Host, Founder & Best Selling Author.

WHAT DO YOU DO ON A DAY-TO-DAY BASIS?

It’s ever-changing! I’m “Half-Girl,” “Half-Brand” so there are different areas of focus each day: For instance, Partnerships and Hosting Contract days, Content days (which is full of creating inspirational media!) Coaching days, where I get to create my coaching events with my team and also see private clients and then press days- those are full of interviews, media and a TON of FUN! There’s also lots of time for email and collaborations to keep everything moving forward. (That’s the typical week!)

WHAT DID YOU WANT TO DO WHEN YOU WERE A CHILD AND WHAT CHANGED?

I wanted to “entertain people,” “help people,” and “wear pretty dresses….”
So I might say NOTHING changed! Haha.

WHAT ACADEMIC QUALIFICATIONS DO YOU HAVE?

I have a BA in Communication & Media, an emphasis in Public Speaking and Interview, I’m certified in brainstorm facilitation and life-coaching and completed my studies in Non-Verbal and Organizational Communication abroad, 5 other fun-filled countries to be exact!

WHAT’S THE BEST CAREER ADVICE YOU’VE EVER BEEN GIVEN?

Hmm, probably- to surround myself with people who believe in ME! (not specifically, what I’ve done, but in my talent and my vision.) Often, we will be told in our careers: “That’s not the way you do it” and more often than not- we will listen! So, being confident in my innovative trajectory is so important. There’s no “one-way” and the minute you start believing there is, is the minute you are trapped.

WHO IS YOUR ROLE MODEL AND WHY?

Hmm, probably- to surround myself with people who believe in ME! (not specifically, what I’ve done, but in my talent and my vision.) Often, we will be told in our careers: “That’s not the way you do it” and more often than not- we will listen! So, being confident in my innovative trajectory is so important. There’s no “one-way” and the minute you start believing there is, is the minute you are trapped.

WHAT IS THE BEST THING ABOUT YOUR CURRENT WORKING ENVIRONMENT?

The flexibility! Hands down, the ability to work from my home office, co-work inside cafes, schedule meetings (or the gym) anytime through-out the day is what I love MOST.

WHAT WOULD YOU CHANGE ABOUT YOUR DAILY WORK ROUTINE IF YOU COULD?

I change things constantly, so there’s no “one-thing” that stands out. Typically, if I don’t like something for more than a few days, a change is MADE!

WHERE DO YOU SEE YOURSELF PROFESSIONALLY IN FIVE YEARS’ TIME?

I see myself on a televised platform, spreading a message of positivity and happiness. I see a series of personal content broadcast nationally, another book and so many lives transformed through my own self-expression!

DO YOU FEEL YOU CAN BE THE SAME PERSON AT WORK AND IN PRIVATE?

Yes. Authenticity is a huge part of my brand and lifestyle. They really over-lap. I don’t know what I’d do if I had to keep them separate! My favourite stuffed animal and cosiest pyjamas are often a part of what you see online! They’re one in the same.

WHERE AND IN WHAT ROLES ARE WOMEN IN THE LEADERSHIP STRUCTURE AT YOUR COMPANY?

Well, I love that quote: “Good leaders doesn’t create followers, they create more leaders!” So, my entire team is leading different projects for the brand and also inside of their own communities. My videographer, assistant, event coordinator- they are all BOSS BABES. We support one another to make the world a better place. I know it sounds cliché, but everything done inside of my business has to translate to a greater impact for humanity.

DOES DIVERSITY MATTER TO YOU?

Yes, it does. I see “souls” though and I’ve always lived inside a blend of different human beings. I feel I’ve attracted that kind of company based on my thoughts and values of unity. I like to focus on what is going well, in the right direction and expand that, rather than “resisting” all I see that needs improvement. The law of the universe says “what you resist, PERSISTS,” so be intentional in your words and thoughts.