Ladies-who-Launch was founded in April 2017 by Emma Tattersall. The campaign celebrates women in all that they do, with the simple aim of empowering the next generation of strong and fearless women and providing inspiration for women all over the world.

Ladies-who-Launch aims to share simple interviews with women of any age and in any profession all answering simple questions about what they do every day. This is all about having a forum to share our own paths through life, and showcasing different routes to fulfilment in order to instil in other women confidence about their own potential. I have a genuine desire to champion and support female success in every way and this site is hopefully the beginning of something really great.

Everyone has a fascinating story to tell, about how they got to where they are today and where they see themselves in the future. To feature on The Launch Pad, we have asked our ladies to fill out a 15 question questionnaire (which can be downloaded by clicking on one of the "Tell your story" links) and returning it with a photo. 


"I was very lucky to have been brought up surrounded by stimulating, strong and passionate female role models. I was always made to believe that the world was my oyster, no mountain was too big to climb, no challenge too great for me to overcome.​ I now have the privilege of working with, knowing and meeting successful, dynamic and inspiring women every day. ​I really believe that having a story to tell doesn’t have to be defined by your job title.


I wanted to create a space where we celebrate all the amazing things women are doing every single day. This site is for founders, super mums, university students, CEOs, intrepreneurs, entrepreneurs, colleagues, friends, writers, freelancers to corporates... there’s a place for every story. I want this site to foster connectivity and stimulate conversation by providing thought- rich content and giving a voice to those who want to be heard. I want to promote a more equal, diverse and kind world. We have such an engaged and intelligent audience who each day make me stop, think and question. I have a genuine desire to champion and support female success in any way I can."

Read more about Emma in her Launch Pad questionnaire here.

For further information about LWL, all press enquiries and requests for interview

please contact ladieswholaunch@hotmail.com
Emma and the team are available for public speaking and events.


Arti Kashyap-Aynsley, aka The Wellness Chief, is our resident coach and weekly columnist. She is a catalyst on a mission to alter the corporate world in her day job, and spends her weekends and evenings supporting transformations of all kinds. Arti joined LWL to help support our community of incredible women in their journeys with practical advice with her weekly transformation column. When she's not writing her column, Arti can be found at a Psycle spin class, pounding the streets of London on a run or finding some calm with her HeadSpace App.


Emily Jagos is originally from Ohio, and after moving all over the country with her now-husband, she has settled in the beautiful Pacific Northwest (Portland, OR) with her cat (and new kitten!). Emily works as an innovation apparel designer for Adidas by day, and the rest of the time she enjoys reading, cooking, and spending time outdoors hiking and biking. Fitness is a big passion of hers, as is wine, good food, and spending time with friends. Emily started Literally in the spring of 2019 as a place for women to gather to discuss books, friendships, love, work, how we as women navigate it all. She also wanted an outlet to meet new women in Portland, to make new friends and broaden her literary horizons. Emily will be leading the LWL and Literally collaboration.


Kate Phipps is our Resident Poet and co-founder of Kate Phipps Writes, a literary lifestyle brand whose goal is to connect and empower people through words. Kate and her sister grew up somewhere between a library and a restaurant, watching their entrepreneurial parents build their dreams from scratch. Positivity, love and connection sit at the heart of what Kate is creating and she has a simple but determined vision. Words to live by. Words for life. Each month Kate turns our theme into a beautiful piece of inspiring creative writing that we print off and pin up in HQ. If you want an injection of inspiration then this is your answer.


Hannah Hamilton is our Events Specialist and location finder extraordinaire. Hannah co-founded the London Events Co and has run the events for some of the UK's largest brands; including sponsorship activation, team offsites, intimate dinners, product launches, roadshows and large scale conferences. She has now generously given her spare time to LWL and is injecting some attention to detail and creative flair into our events and meet ups. Keep an eye on our upcoming events schedule to see Hannah work her magic and bring the online world of LWL to life.


Eleanor O'Leary aka The Better Brand Consultant is our PR guru and all round source of inspiration. Armed with unrivalled black book of movers, shakers and game changers - Eleanor is our ultimate connector. She brings creativity and conscious to all that we do here at LWL and is our sounding board and champion. Eleanor is passionate about the environment and the causes she supports and has broad-ranging skills that help us push our launching ladies into the spotlight they deserve.


Fiona McGarvey has a monthly Fi Speech column here on LWL. When she is not roaming around London attending events and writing blog posts for us she is an actor and writer i.e. is at home watching The Handmaid’s Tale on repeat hoping to become the next Elizabeth Moss or Margaret Atwood. She loves reading, performing, music, travelling and Wagamama. As an actor, she enjoys working on and watching productions of new writing and classics that aim to overturn the inherent inequality in the arts and promote diversity of all kinds. Her poetry, which can be found at @poet.fi, is her creative outlet for exploring the stresses (and joys) of being a 20-something year-old in London. 


Phoebe Muchmore is our resident bookworm. While she's not busy reading and reviewing the best work from women around the world, she can usually be found cooking up a storm or trying to win over her sassy cat. Passionate about equality in the arts, culture and beyond, Phoebe joined LWL to celebrate women's writing and share the stories making a difference. When she's not moonlighting as the LWL bookclub editor, Phoebe works in social media and lives somewhere on the outskirts of London with her husband and aforementioned sassy cat. Phoebe is currently on maternity leave.